LinkedIn is rolling out brand-new analytics information for users with more insight into their followers and top-performing posts.
These updates broaden on the developer analytics introduced earlier in the year, providing users greater access to actionable information.
Here’s more about the new data presenting today and where to discover it.
Follower Development Over Time
Image Credit: LinkedIn Track your fan growth over time
with new data readily available in the Audience tab. LinkedIn notes you can use this data to determine what is sparking development in followers. For example, you might discover your LinkedIn fans spike whenever you have a speaking chance.
“This info can assist them identify if a discussion subject, brand-new visual format, or speaking chance may have affected their fan development, assisting them notify their strategy progressing.”
New Demographic Tools
Below the new fan development section in the Audience tab, you’ll find a new area called Demographics.
The Demographics section summarizes your fan base, listing task titles, locations, industries, seniority, company size, and company names.
This data can offer a much deeper understanding of the audience you’re creating content for, which can help with creating more successful posts.
Additionally, you may find you’re not attracting the designated audience, which is an indication to change your content technique.
Top Carrying Out Posts
Image Credit: LinkedIn See approximately three of your top-performing
posts in the Posts tab. Leading posts are ranked by either
impressions or interaction over a chosen date range. This information will use insight into what content
resonates with your audience, so you can determine and share more of what’s working. Featured Image: Tada Images/Best SMM Panel