Microsoft Makes 3 Forecasts For PPC Trends In The New Year

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Microsoft makes three forecasts for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.

According to an international research study run by Opeepl, individuals’ primary most popular New Year’s is to get healthier, which they plan to achieve through diet and exercise.

Looking at upcoming health trends, Microsoft Marketing shares methods to optimize campaigns for the 3 most considerable product categories.

1. ‘Organic Food’ Up 20%

Microsoft Marketing anticipates click advertisements for organic food will increase during the week of January 14, leading to 20% development from the same week in December.

To capitalize on this pattern, Microsoft Marketing suggests the following:

“Target users looking for healthy, healthy food alternatives in January with In-market Audiences. Our internal forecasting information recommends that clicks will peak throughout the winter on January 14, so although you need to increase your budget plan after the holidays end, ensure you do not go out midway through the month.”

2. ‘Sports Garments’ Up In Early December Through January

Microsoft Advertising predicts searches for sports garments will start to increase in early December and continue through January.

In a post, Microsoft Advertising shares the following advice:

“Use Shopping projects to display your sports and fitness clothing items late November and early December during vacation shopping sales. Microsoft internal data estimates that customers will be most heavily searching for equipment in between the weeks of and November 26 and December 3, but activity will stay high until January.”

3. ‘Physical fitness & Nutrition’ Searches Can Be Found In Waves

Unsurprisingly, look for fitness and nutrition are expected to increase in the new year.

Nevertheless, Microsoft Advertising recommends an “always-on” method to targeting this classification, as search interest will increase several times throughout the year.

“Using 2021 information as a contrast for what to expect activity smart over the next year, we can presume clicks for nutrition and physical fitness will peak in January, May, July, and October. Consider an always-on technique considering that Audience Advertisements are revealed to drive users down the funnel to search methods.”

Source: Microsoft Marketing

Included Image: SeaStudio/Best SMM Panel