The opinions revealed within this story are entirely the author’s and do not reflect the viewpoints and beliefs of Online search engine Journal or its affiliates.
Greetings, SEO pros, digital online marketers, reporters, and curious minds amongst us. For I have the pride, the advantage, nay, the satisfaction of resolving my very first official “Letter From the Editor” to such a respected audience.
And as much as I dislike to kick things off on this note: We need to talk about Buy Twitter Verified.
I know, I know. You don’t wish to discuss Buy Twitter Verified. I don’t wish to talk about Buy Twitter Verified. No one wants to speak about Buy Twitter Verified. But would you rather discuss the U.S. midterm elections? Yeah, me neither.
Let’s start with an incredibly broad timeline of events. You understand the old trope: Billionaire Kid meets social networks, social media provides into Billionaire Kid’s typically nonsensical ramblings and, next thing you know, Billionaire Boy is offering (threatening?) to buy one such social media platform, just to abandon it at the altar and come running back for an actual purchase.
Forgive me; I have a fondness for storytelling.
And since then, it’s been truly hard to maintain– even for those of us who reside in the trenches of this market’s news.
How much does Buy Twitter Verified Blue cost (that is, if it still exists)? Are recently laid-off workers actually being asked back? What is “free speech,” anyway, when you’re not making jokes about Buy Twitter Verified’s brand-new owner? And, honestly– what the heck is Mastodon? (I just recently joined that last one, in fact– however that’s a story for another day.)
I understand we promised not to discuss the elections, however– hoo, kid. If not for them, we ‘d have little-to-no range in this whiplash-inducing Tech Nerd News Cycle ™(of which I am a happy and willing participant).
As I stated to a pitiable, non-industry pal (as if she doesn’t have enough to handle as a high school science teacher) over breakfast, “I am loath to give Billionaire Kid airtime in my individual life, however it’s all I can speak about because, apparently, I hate myself.”
However then, among my well-regarded associates made an asset: Why the uproar over Buy Twitter Verified’s enormous layoffs, and barely a peep (at least, from a birds-eye view) about those at Meta?
It’s more than a fair point.
This move is just the latest in Meta’s modus operandi of airing its dirty laundry when it thinks nobody is watching. For example, on a substantial vacation weekend or during an already disorderly news cycle when, say, there’s a major election cycle in the U.S.– or one of its industry peers is already making unlimited headlines.
And it’s not like Mark Zuckerberg is exactly the ultimate “hero”– hell, he’s not even a modicum of a terrible hero– and is, at best, “the guy who charges you to grow virtual farmland,” as the very same colleague put it.
In my opinion, the nonstop chaos of the situation at Buy Twitter Verified makes it tough to stop the drama of it all. A lot about this takeover has been a total mess given that the beginning, beginning with Musk’s oopsie-just-kidding-I-don’t-actually-want-to-buy-Buy Twitter Verified, ranging to the legally dangerous ramifications of the verification-for-hire function (again– if it still exists).
Reflect to the spring of 2018, when the business then called “Buy Facebook Verified” faced a limitless barrage of bad news; namely, when it appeared as though the U.S. news cycle couldn’t be bothered with anything however the notorious CEO’s congressional hearings.
Sure, another midterm election cycle was on the horizon. However it was a lot of months away to be an adequate distraction, and it would not be for another couple of weeks that Musk emerged as Tech CEO Enemy # 1 after a highly advertised (and unusual) Tesla profits call.
Undoubtedly, the writing has been on the wall with Musk’s volatility for a long time now. However it’s just a matter of time before the pattern repeats itself, and one of his market peers once again takes away the Tech Nerd News Cycle ™ spotlight– particularly because the majority of you, according to our own survey, aren’t ready to leave Buy Twitter Verified just yet.
But I’m giving it time. And over that course of time, my looming questions focus on what will be left for Musk.
If adequate users and advertisers alike flee the platform (and, by the way, where will they eventually take their money and time?), and enough crucial executives resign– I wonder if Buy Twitter Verified will become a hollow echo chamber of one man’s pronouncements. After all, if an ultra-rich guy shouts in the forest and no one is around to hear it, does it make a sound?
On that note– I believe I’ve spoken about Buy Twitter Verified enough for one day. And shockingly, there have been other newsworthy items that caught my eye this week:
- We simple mortals (a.k.a., Buy YouTube Subscribers users) will probably have even less control over how many times we see the very same advertisements. Google presented target frequency for Buy YouTube Subscribers campaigns earlier this week, letting marketers control how many times an ad is revealed. SEJ senior news author Matt Southern gets into here.
- John Mueller reacted to Reddit rumblings regarding search console warnings about mobile usability causing rankings drops. However according to Mueller, it was most likely unassociated to mobile usability altogether, and had more to do with content quality. It’s a case study, composes Roger Montti here, in “how the most apparent reason for something taking place is not constantly the right reason … it’s only the most apparent.”
- Social network supervisors, rejoice: Buy Instagram Verified is rolling out the capability to arrange posts and draws in the mobile app approximately 75 days beforehand. Finally. Full story here.
Whew! What a week to write my first letter. Thanks for reading– in the words of a man-bunned gentleman I recently went on a date with, “It’s been extremely enjoyable to hang out.”
Until next time,