Google Settles Location-Tracking Case For $391.5 Million

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Google consents to pay $391.5 million in a settlement with 40 states over a lawsuit involving the online search engine company’s tracking of users’ locations. The outcome of work by a union of state chief law officers, this is the largest-ever attorney general-led consumer personal privacy settlement.

A 2018 story by the Associated Press initiated the suit. It alleged that Google continued gathering individual and behavioral area data and selling it to marketers, even after users had actually opted out of area history in their settings.

Oregon Chief Law Officer Ellen Rosenblum says in a news release:

“For years Google has actually focused on revenue over their users’ personal privacy. They have actually been crafty and deceptive. Consumers thought they had turned off their place tracking features on Google, however the company continued to privately record their movements and utilize that information for advertisers.”

Under the regards to today’s settlement, Google will offer a comprehensive rundown of the data it routinely collects and present this details on a website that the public can gain access to.

Google Dedicates To Altering Place Data Policies

In an article, the Mountain View, California-based tech business details numerous modifications it will implement in response to the settlement.

The modifications consist of:

  • Combining user details centers into a single, comprehensive repository
  • Extra disclosures
  • Streamlining the removal of area information
  • Providing brand-new accounts with a more detailed explanation of Web & App Activity, including what info it consists of and how Google uses it

Google’s article states:

“Today’s settlement is another action along the course of giving more significant options and lessening data collection while offering more practical services.”

The post likewise highlights the benefits that location information supplies users, including factoring traffic conditions into Google Maps’ driving instructions, dining establishment business, and connected experience throughout Google homes.

With these updates, Google is enhancing its dedication to producing more openness around user privacy and data collection policies. This includes auto-delete controls, Incognito mode for Google Maps and increased openness about how the search engine uses place data.

Location Data Is An Important Part of Google’s Advertisement Company

Google’s digital advertising relies heavily on area information to gather individual and behavioral information marketers utilize to produce detailed customer profiles. In turn, advertisers use the information to produce targeted campaigns speaking to a specific market.

Individualized marketing produced more than $209 billion in advertisement profits in 2021 for Aphabet, Inc., Google’s moms and dad business.

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