In a Google Search Office Hours video, Googler Lizzi Sassman answered a concern about thin material, clarifying a typical misperception about what thin content actually is.
The word thin ways doing not have density or width.
So when we hear the term “thin content” it’s not uncommon to think of thin content as a website with very little material on it.
The real meaning of thin material is more along the lines of material that does not have any included worth.
Examples are a cookie cutter page that hardly varies from other pages, and even a website that is copied from a merchant or manufacturer with absolutely nothing extra contributed to it.
Google’s Product Review Update removes, to name a few things, thin pages including review pages that are just product summaries.
The trademark qualities of thin pages is that they lack originality, are barely various from other pages and/or do not provide any particular included value.
Entrance pages are a kind of thin material. These are websites created to rank for specific keywords. An example can be pages produced to rank for a keyword expression and various city names, where all the pages are virtually the exact same except for the names of the cities.
Are Short Articles Thin Content?
The individual asking the concern needed to know if splitting up a long short article into much shorter posts would lead to thin content.
This is the question asked:
“Would it be thought about thin material if a short article covering a lengthy topic was broken down into smaller short articles and interlinked?”
Lizzi Sassman answered:
“Well, it’s tough to know without taking a look at that content.
However word count alone is not indicative of thin content.
These are 2 completely genuine methods: it can be great to have a thorough post that deeply checks out a topic, and it can be equally just as good to break it up into much easier to understand subjects.
It really depends upon the topic and the material on that page, and you understand your audience best.
So I would concentrate on what’s most practical to your users and that you’re providing enough worth on each page for whatever the subject may be.”
Dividing a Long Article Into Numerous Pages
What the person asking the question may have been asking is if was all right to divide one prolonged topic throughout numerous pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep reading the material.
The Googler assumed that the person asking the concern was splitting a long article into shorter short articles dedicated to the numerous topics that the prolonged post covered.
The non-live nature of Google’s new variation of SEO office-hours didn’t allow the Googler to ask a follow-up concern to confirm if she was comprehending the question correctly.
In any case, pagination is a fine way to separate a prolonged article.
Google Browse Central has a page about pagination finest practices.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 12:05 minute mark