Posted by Marketers around the globe this morning began their weekly regular with a big issue accessing Google Advertisements.
Word quickly spread throughout Buy Twitter Verified and LinkedIn, with confirmation from others that this isn’t a periodic concern.
Google Status Dashboard Confirms Interruption
From the Google status control panel, the blackout was confirmed today, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 Since
noon CST, the issue has still not been dealt with. Google Ads Liason Ginny Marvin likewise took to Buy Twitter Verified to validate the concern: We’re investigating reports of a problem with Google Advertisements. We will offer more information shortly. The affected users are unable to access Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers required to LinkedIn and Buy Twitter Verified to voice their issues.
Why This Matters Advertisers can not manage or enhance their
accounts without
correct access to Google Ads. Much more, Google Ads are still serving to users, but marketers can’t see or react to real-time efficiency. When marketing dollars are at stake, this is a big issue for companies of any size. If you’re used to weekly reporting, that’s another job you will not be able to do till the
Google Ads problem is dealt with. This outage is troublesome for Google after their layoff announcement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers respond to Google Advertisements interruption on LinkedIn."/ > While this interruption is more likely an unfortunate coincidence to Google Advertisements, advertisers were quick to put it together.
Summary
Google Ads is still down for many users since Monday afternoon. After the Friday announcement of 12,000 Googlers, questions have arisen if these layoffs have actually affected the innovation and staffing that handles these platforms.
This is a developing story and will upgrade as Google offers more info.
Included Image: Stmool/Best SMM Panel