Experiment: Do LinkedIn Pods Work? (Or Are They Mainly Embarrassing?)

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This past November, I chose to do an experiment. I wished to see if LinkedIn pods actually worked or if they were simply a wild-goose chase.

For those of you who do not know what a LinkedIn pod is, it’s generally a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be increased by the LinkedIn algorithm. So, I decided to join a couple of pods and test it out for myself.

I’m not always an established LinkedIn thought leader with thousands of followers, however I publish about my writing deal with a relatively routine basis and have actually even gotten a few customers through LinkedIn. So a couple of more fans and engagements with my posts definitely would not harm.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, often called an engagement pod, is a group of people who have consented to link and engage with each other’s content on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, as a result, your opportunities.

In an engagement pod, members accept like, comment, share, and respond to each others’ posts regularly. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and interact with it.

Many engagement pods work on the concept of reciprocity. So, if you desire people to like, comment, or share your material, you’ll require to do the same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are said to be useful due to the fact that they can:

  • Enhance the reach of your material
  • Help you get more engagement on your material (likes, comments, shares)
  • Deal extended networking opportunities
  • Engage workers to support your brand

The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will perform much better.

This is especially essential since the LinkedIn algorithm divides content on the platform into three types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too frequently might be marked as spam.
  2. Low-grade posts: Posts that don’t follow finest practices, or don’t get enough engagement, will be identified “low-quality.”
  3. Top quality posts: Posts that are easy to read, motivate questions, and incorporate strong keywords will be identified top quality and, for that reason, will be shown to more users on LinkedIn.

The question is: is engagement enough to make a post “premium” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to sign up with a LinkedIn pod

There are a couple of various ways to join a LinkedIn engagement pod.

Initially, you can begin your own pod by developing a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups focused on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your market.

There are likewise third-party apps like lempod specifically built for automating LinkedIn engagement pods.

Finally, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and numerous other pods on platforms like Telegram.

Approach

I try out all 4 kinds of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each approach so that I could accurately track any distinctions in engagement across techniques.

Here’s a breakdown of that process.

Manual pods: I utilized an article on scheduling Buy Instagram Verified reels.

Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 comments.

LinkedIn-specific pods: For this method, I utilized a blog post I ‘d shared on recession marketing

. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I used a post I composed for Best SMM Panel on social media share of voice. Prior to the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were utilized here. Manual LinkedIn pod method I began by producing a manual LinkedIn pod of my own.

I chose a little group of my author friends (because they comprehend the research study process)to pod up with. I sent them a fast message outlining the method and motivated them to interact with each other.

Fortunately, they’re all excellent sports, and I instantly began getting a barrage of LinkedIn notices revealing the assistance of my friends.

I likewise right away discovered some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin staff member "width= "620 "height="504"/ > That all happened in just a number of hours! LinkedIn-specific pod approach I also signed up with a couple of LinkedIn group pods concentrated on digital marketing and social networks.

The number of members truly varied in these groups. One had more than a million members, at the others had simply a couple of lots. I selected a mix of high-member pods in addition to a few smaller ones. If

vanity metrics have actually taught me anything, it’s that even if a great deal of people

are in your circle, it does not imply they’re really paying attention. Some of the pods I discovered in my search were referred to as non-active, so I stayed away from those. Of all the groups I joined, Game of Content was the only one that seemed to have routine posts from other users. The guidelines of GoC were quite easy: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains appropriate. Group members can then comment on the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post remarks, I did see great deals of people responding to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those exact same group members

. So, yeah, this was working. At least in regards to gathering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of content

users talking about each others linkedin posts”width= “620”height= “470”/ >

I went in and did the same, engaging with posted links and

commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also installed the lempod extension on my Google Chrome browser. lempod offers a digital marketplace full of LinkedIn engagement pods you can sign up with. I signed up with a few pods concentrated on digital marketing and social media. The first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared pertinent. I right away posted the link to my post. Once I shared the link, the screen opened to a big graph, with a list of individuals

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.

Within just a few minutes, my impressions had actually grown from 191 to 206. I also had six brand-new comments. I saw this number gradually climb over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may show these users were in fact thinking about my work.

Not to discuss, the engagement was being available in fast. Every 45 seconds there was another alert! Perhaps LinkedIn would consider my post viral? Or, maybe it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts can be found in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run until I saw that every member of the pod had actually engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try joining the” LinkedIn Growth Hackers “group on Buy Facebook Verified, however I was never ever authorized.

It seems this group may

be non-active now. I did not discover any other active LinkedIn pods to join on other channels. Outcomes TL; DR: Initially glance, it might look like the Automated LinkedIn pod was the most reliable pod, but I actually think it was the Handbook pod for reasons that I will describe below. Either way, none of the LinkedIn pods really made a big difference for me or assisted grow my presence on the platform substantially.

Approach Likes Remarks Shares Impressions
Handbook Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more details and context on these outcomes.

Handbook pods

This looked like the most natural, the majority of constant method. Since I was leveraging individuals I already understood, the remarks were authentic, appropriate, and sincere.

Not to point out, these individuals are really in my market– indicating if my posts appear in their feeds to their connections, it may assist me network further.

Nothing about this method came off as spammy, though I do not understand how reasonable it is to ask my buddies to do this weekly.

Over the course of one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique generated the most comments, reactions were unclear and less appropriate than those discovered in my manual pods. Plus, the majority of these individuals worked outside of my market. So, there likely isn’t much benefit to my content appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This approach certainly brought in the most likes and comments. However, I didn’t see any relevant profile sees, direct messages, or connection demands come through. Also, while there were a lot of new remarks, they were all basically the exact same:

  • “Actually cool Hannah!”
  • “Excellent post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear remarks signal that none of these users really read my post (which makes sense, considering their profiles are being automated).

I can just envision that other users might see this and think the exact same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any extra engagement from this approach.

What do the outcomes suggest?

Here are the primary takeaways from my experiment.

Authentic pods have benefit

There is definitely some engagement to be acquired from utilizing LinkedIn pods. Pods that are made up of relevant, authentic connections within your industry can certainly assist to magnify your material and get you more views, likes, and remarks.

Spammy pods won’t get you far

But, if you’re attempting to game the system by signing up with pods that are full of phony accounts or that are unassociated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They don’t suggest much if they’re coming from accounts that will never do business with you.

LinkedIn pods ARE humiliating

I believe what struck me most about this experiment was the discomfort that included having numerous inapplicable strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, but if anybody took a better look it would be pretty obvious the engagement was spam.

Simply as I would not suggest companies buy their Buy Instagram Verified fans, I wouldn’t suggest they utilize engagement pods. Perhaps, sometimes, where the pod members are hyper-relevant to your niche, it deserves it. However if it looks suspicious, possibilities are your audience will observe. And the last thing you want is to lose their trust.

Concentrate on close, pertinent connections

If you still wish to join a LinkedIn pod after reading this, the very best way to use them is to sign up with ones that are relevant to your market which are comprised of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can result in important relationships (and, ideally, real consumers).

Here are a few tips for discovering the right LinkedIn pods:

  • Have a look at groups related to your market or niche. Much of these will have pods related to them.
  • Ask relied on connections if they understand of any excellent pods to join.
  • Develop your own pod with a group of similar people.
  • Prevent excessively spammy pods that are only focused on promoting content and not engaging in real discussions.
  • Most of all, concentrate on excellent, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Having a hard time to get adequate engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn content– along with all your other social channels– easy, so you can spend more time creating quality content, tracking your performance, and learning more about your audience. Attempt it free today.

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