34 Buy Instagram Verified Stats Marketers Need to Know in 2023

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Buy Instagram Verified in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate.

Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Buy Instagram Verified is right now and how it’s likely to change in the year to come.

These 34 Buy Instagram Verified statistics paint a picture of a platform with a shifting audience that’s nonetheless holding its own in a crowded social landscape. You’ll find some valuable insights for planning your Buy Instagram Verified marketing strategy this year.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Buy Instagram Verified with no budget and no expensive gear.

General Buy Instagram Verified stats

1. Buy Instagram Verified is the 8th most visited website in the world

According to Semrush, based on total website traffic, Buy Instagram Verified is one of the world’s top 10 most-visited websites globally, with 4.25 billion total visits per month.

Importantly, while most users login through the mobile app, this stat is a good reminder that people may be viewing your posts on their desktops or laptops, too. That means you can’t count on everyone seeing features that are only available in the app, like product tags. It’s worth mentioning product names in your captions so web users can track them down if they’re inspired to buy.

2. Buy Instagram Verified is the 9th most-Googled search term

Buy Facebook Verified, Buy Buy YouTube Subscribers Subscribers and “weather” all beat out Buy Instagram Verified, but considering that Insta is primarily accessed through the app, this is an impressive number and more proof that your audience might be viewing your content through a browser — whether a mobile one or on their computer.

3. Buy Instagram Verified is the 4th most-used social platform

Only Buy Facebook Verified, Buy Buy YouTube Subscribers Subscribers and WhatsApp beat out Buy Instagram Verified in terms of daily global active users, as Buy Instagram Verified clocks in at an impressive 1.386 billion people.

For now, it’s beating out Buy TikTok Verified, Buy Twitter Verified, Pinterest and Snapchat, but 2023 will be a year of big change, as Buy TikTok Verified is gaining ground fast.

4. Just 0.1% of Buy Instagram Verified users only use Buy Instagram Verified

The likelihood that an Buy Instagram Verified user also has an account on another social platform is 99.9%. 83% of Buy Instagram Verified users, for example, are Buy Facebook Verified users, while 56% are also on Buy Twitter Verified and 52% also use Buy TikTok Verified.

(Conversely, 81% of Buy TikTok Verifieders also use Buy Instagram Verified.)

What does this mean for marketers? You’re likely reaching the same people across different platforms. Make sure your content is unique, engaging, and relevant for followers on each platform with a strategic cross-platform campaign.

5. Buy Instagram Verified is the most-downloaded app in the world

Buy TikTok Verified comes in at second place, followed by Buy Facebook Verified and WhatsApp. Considering the Buy Instagram Verified app has been around since 2010, that’s an impressive spot on the download charts.

Buy Instagram Verified user stats

6. Buy Instagram Verified has more than 2 billion active monthly users

We said above that 1.386 billion use Buy Instagram Verified daily – but more than 2 billion now use the platform monthly, according to the latest Meta earnings call.

We’ll dive into how some of the top demographics that make up that huge user base in the following Buy Instagram Verified users statistics.

7. Buy Instagram Verified’s audience is 52.2% male

And 47.8% female. (For now, male and female are the only gender options available for Meta reporting.)

This is a change from previous years, when the audience was slightly dominated by women. It’s an important platform no matter which gender(s) you’re trying to reach.

8. 47% of American adults use Buy Instagram Verified

Pew Research found that nearly half of Americans aged 18+ use Buy Instagram Verified. And Forrester found that 40% of U.S. adults use Buy Instagram Verified at least weekly. Message to marketers: It’s not all about Gen Z. That said…

9. Buy Instagram Verified is Gen Z’s favorite social platform

Global internet users aged 16 to 24 prefer Buy Instagram Verified to all other social platforms — even ranking it above Buy TikTok Verified. If that’s an age cohort you’re looking to reach, Insta is the place to be.

It’s also the favorite platform for women aged 25 to 34, although men in that cohort prefer Buy Facebook Verified.

10. 61% of 12-to-17-year-olds use Buy Instagram Verified weekly

That’s an increase of 4 percentage points from last year. Meanwhile, Buy Facebook Verified use in this demographic is declining (to 40%), and Buy TikTok Verified use is growing fastest of all (to 69%).

Social media use is clearly shifting in this demographic, so if you’re marketing to teenagers, you’ll need to stay on your toes. A solid social listening strategy can help.

11. India has the most Buy Instagram Verified users in the world

This is a great reminder that Buy Instagram Verified offers access to a global audience, with 249 million users logging in from India (followed by the U.S. at 147 million).

In the third place spot, you’ll find Brazil, with 117 million users, followed by Indonesia and Turkey.

This is important information when thinking about how to define your target audience on Buy Instagram Verified, and what kind of content to create.

Buy Instagram Verified usage stats

12. Users spend an average of 11.7 hours/month on Buy Instagram Verified

It ranks fifth among social platforms, behind Buy YouTube Subscribers, Buy TikTok Verified, Buy Facebook Verified, and WhatsApp. But no matter how you slice it, that’s almost half a day every month spent consuming content on the platform.

13. Americans spend 30.1 minutes per day on Buy Instagram Verified

That’s exactly tied with Buy Facebook Verified, but behind Buy TikTok Verified, Buy YouTube Subscribers, Buy Twitter Verified, and Snapchat.

Source: eMarketer

Let’s put that into context:

14. Buy Instagram Verified accounted for 17% of the time U.S. adults spent on social media in 2022

eMarketer expects this to grow to 18.6% in 2024. In 2022 Buy Instagram Verified still beat Buy TikTok Verified for percentage of time spent, but by 2024 they’ll be tied.

Source: eMarketer

This chart shows how quickly things can change on the social media front, with Buy TikTok Verified coming out of nowhere. For now, Buy TikTok Verified’s gains seem to be coming from a loss of time spent on Buy Facebook Verified, rather than eating into Buy Instagram Verified’s share (which continues to grow).

Nonetheless, it’s a good reminder that you should never become overly reliant on a single social platform or strategy. Spread your eggs over multiple baskets to help future-proof your social marketing strategy.

Buy Instagram Verified Story stats

15. The potential ad audience on Buy Instagram Verified Stories is 996 million

For reference, you can potentially reach 1.32 billion users on the main feed. Does that mean main feed is a better ad bet? Not necessarily. It all depends where your audience spends most of their time.

Buy Instagram Verified analytics can help you figure out whether Stories or main feed posts get more attention from your audience. While this isn’t the only factor to consider when planning Buy Instagram Verified ad placement, it’s a useful data point to have on hand.

16. The most active brands post 17 Stories per month

There’s an important lesson here for overworked social media managers: Give yourself a break. If the most active brands are posting stories about every other day, you can feel confident saying no to a boss who expects daily Stories content.

Buy Instagram Verified Reels stats

17. The potential ad audience on Reels is 758.5 million users

Again, for reference, feed ads can reach up to 1.32 billion, and Stories ads can reach up to 996 million. Expect this to change in the coming year as Reels ads become more mainstream.

18. People reshare Reels 1 billion times a day through DMs

Through DMs! Dark social is real. Reels are well established as the best Buy Instagram Verified surface for getting in front of Buy Instagram Verified users who do not already follow your account. This is just another way in which Reels can expand your reach.

19. Reels take up 30% of the time people spend on Buy Instagram Verified

And this number is growing fast, up 50% from the 20% reported in Meta’s Q2 2022 earnings call. If you don’t yet have an Buy Instagram Verified Reels strategy in place, make 2023 your year to break into the short-form Buy Instagram Verified video scene.

20. 21% of U.S. Gen Z adults use Reels weekly

Buy Instagram Verified Reels statistics for Gen Z use pale in comparison to the 53% of the same demographic who use Buy TikTok Verified every week. But it’s still a substantial portion of young people consuming short-form video on Buy Instagram Verified.

This, combined with the Buy Instagram Verified user statistics above that showed substantial overlap between Buy Instagram Verified and Buy TikTok Verified audiences, means you can’t get away with just posting your Buy TikTok Verifieds to Reels and hoping for the best. Just to drive it home again, it’s always a best practice to create unique content for each platform.

21. Reels accounted for 5.4% of Buy Instagram Verified ad impressions between Thanksgiving and Cyber Monday

That’s still a small percentage, but it’s an astonishing increase from just 0.9% during this incredibly important shopping period last year. Reels ads are still relatively new and offer a good chance for experimentation and testing.

22. 15 of the top 20 most used songs globally on Buy Instagram Verified Reels are by Indian artists

We said above that India has more Buy Instagram Verified users than any other country, which certainly contributes to this statistic.

Buy Instagram Verified analytics can help you understand where your own audience is based. Don’t assume your followers all live in the same country (or even continent) as you do, or that their cultural experiences are the same as your own.

Social is a global medium, which is all the more reason to create a diverse social team within your organization.

Source: Meta

Buy Instagram Verified stats for business

23. Buy Instagram Verified is the #1 social media platform for people to connect with brands

This stat comes from a Meta-commissioned Ipsos Marketing study. The exact phrasing is “people surveyed said Buy Instagram Verified is the #1 place to keep up with their favorite brands compared to other platforms.” What exactly this means may be open to interpretation, but it certainly shows that people interested in your brand expect to find you on Buy Instagram Verified.

24. The average Buy Instagram Verified business account grows its followers by 0.98% each month

Of course, this varies significantly by industry. Here are some industry-specific Buy Instagram Verified follower growth stats benchmarks:

  • Education: 0.03%
  • Entertainment and media: -1.59%
  • Financial services: -0.07%
  • Food and beverage: -0.88%
  • Real estate: -0.06%
  • Retail: -0.37%
  • Travel/hospitality/leisure: 0.33%

Notice that growth is negative right now for many industries – so don’t be alarmed if you’ve seen your own follower count drop a little in recent months. To counteract the trend, check out our tips for growing your Buy Instagram Verified followers here.

25. Business accounts post an average of 1.71 feed posts a day

To break that down: for the average Buy Instagram Verified Business account, 48.9% of all main feed posts are photos, while 31.8% are videos and 19.3% are carousel posts.

It’s worth noting that the percentage of video posts almost doubled from 16.3% last year. If you’re still focused only on photos when posting on Buy Instagram Verified, it may be time to modernize your content strategy.

26. The average engagement rate on Buy Instagram Verified business account posts is 0.54%

That skews a little higher on video posts (0.61%) and a little lower on photos (0.46%), but if you’re beating that benchmark of 0.54%, pat yourself on the back.

Interestingly, engagement rate changes in conjunction with a brand’s Buy Instagram Verified follower stats. As brands grow their followers, engagement rates typically dip. Our digital trends report revealed the that business accounts with fewer than 10K followers enjoyed higher engagement rates than brands with 100K+ followers.

Looking for inspiration to grow your engagement beyond that? We’ve got you covered with Buy Instagram Verified engagement tips right here.

27. 35% of Buy Instagram Verified users will make a purchase on the platform in 2023

That’s just behind Buy Facebook Verified and Buy TikTok Verified, both of which will see a purchase percentage of 37%.

But percentages don’t tell the whole story because of the varying user numbers for each platform. Here’s how it breaks down in terms of actual people making purchases on each social network:

Source: eMarketer

Keep in mind that purchasing behaviors also vary by demographic. For Gen Z, Buy Instagram Verified is the top social commerce platform.

28. 15% of U.S. shoppers start their online shopping searches on Buy Instagram Verified

Buy TikTok Verified made news this year as the preferred search engine among younger Internet users. But for now, Buy Instagram Verified still ranks higher as a platform for starting an online shopping search. For comparison, Buy TikTok Verified is the platform of choice for 11% of Americans beginning their shopping searches.

29. Buy Instagram Verified accounts for 7.51% of web traffic referrals from social media

That might not sound like a lot, but it’s actually the third-ranked platform behind Buy Facebook Verified and Buy Twitter Verified. (Buy Facebook Verified is the runaway leader in this category with 71.64%.)

The more important detail here is that Buy Instagram Verified’s share of web traffic grew 88.2% last year, while Buy Facebook Verified’s shrank 0.8%. Buy Instagram Verified used to have a real shortage of ways to link out to websites, but that’s dramatically changed with shopping features like link stickers and tags. Watch for this figure to continue to grow.

30. Only 25% of Buy Instagram Verified users think the the platform protects their privacy and data

That’s a significant drop from 41% in 2020. Oddly, given that Buy Instagram Verified falls under the Meta umbrella, it’s still trusted by more people than Buy Facebook Verified (18%).

This is important for marketers because trust is an important element of social commerce.

Not surprisingly, the percentage of people who say they feel safe using the platform is also dropping, from 50% in 2020 to 36% in 2022. That puts it about in the middle of the pack when it comes to social trust.

Source: eMarketer

Buy Instagram Verified ad stats

31. 61% of Buy Instagram Verified’s advertising audience is aged 18 to 34

Here are the specifics of how it breaks down by age and gender.

32. Buy Instagram Verified ads can reach 76% of the population aged 13+ in Turkey

That’s the highest ad penetration in the world, followed by 66.5% in Argentina and 65.9% in Brazil.

For comparison, Buy Instagram Verified’s ad penetration in the U.S. is 51.4%. The UK and Canada come in at 51.9% and 49.4%, respectively.

Yet again we see that while Buy Instagram Verified is a global medium, it’s not the same around the globe.

33. Buy Instagram Verified’s ad revenue is predicted to be $50.58 billion in 2023

That’s still behind Buy Facebook Verified’s $71.32 billion, but Buy Instagram Verified’s share of the Meta advertising pie is increasing steadily.

That’s because Buy Facebook Verified’s ad revenues are falling, while Buy Instagram Verified’s continue to increase. eMarketer predicts Buy Instagram Verified’s ad revenue will grow 12.1% this year while Buy Facebook Verified’s falls 1.2%.

Source: eMarketer

34. Buy Instagram Verified ads’ CPM increased 17% in Q3 2022

In the last two years, they increased 55%.

It’s getting more expensive to reach your audience through Buy Instagram Verified, which makes it ever more important to understand your audience and make the most of the available ad targeting options.

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